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Our Brand Is Crisis

Rachel Boynton, 2005

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"An absurdly funny, sometimes horrifying, frequently revelatory documentary."--Stuart Klawans, The Nation

This fascinating new documentary calls into question the American brand of democracy when applied to elections and governments around the world. Our Brand Is Crisis follows a team of American political consultants, including James Carville and Jeremy Rosner, as they strategize to help a struggling candidate in the 2002 Bolivian presidential election. Echoing D. A. Pennebaker's The War Room, the film provides a fly-on-the-wall account of the machinations behind the campaign of Gonzalo Sanchez de Lozada, a wealthy, American-educated businessman who is unpopular with voters in part because of the policies of his earlier 1993–97 presidency. (87 mins., video)

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Our Brand Is Crisis