What Customers Really Want-- A Conversation

In today's overcrowded, hyper-competitive marketplace, it is no longer enough to create a high-performing product or a recognizable brand to win customers. Companies that truly "get it" deliver experiences that rely on respect, compassion, inspiration, guidance, and more. To learn about "what customers really want," join us for a lively discussion with some of the country's leading marketing authorities.
Roger Blackwell, Ohio State professor of marketing and author of Customers Rule!, moderates the discussion. Panelists are Kelly Mooney, president of Ten/Resource and author of The Ten Demandments: Rules to Live By in the Age of the Demanding Customer; Pete Blackshaw, cochairman and CMO of PlanetFeedback and former marketing maverick at Procter & Gamble; and Tim Sanders, chief solutions officer at Yahoo! and author of Love Is the Killer App.

Following the discussion, the authors will be available to answer questions and sign books. Cosponsored by Ohio StateÌs Fisher College of Business.