Creative Engines: A Conversation with Sergio Marchionne and John C Jay
Currently the toast of the automotive industry, Marchionne is credited with turning Chrysler Group and Fiat around. Jay and his agency created the “Imported from Detroit” Super Bowl ad campaign for Chrysler that made a worldwide splash. In this event, Marchionne and Jay appear onstage together for the first time to discuss topics that include the powerful impact of innovative design and bold creative practice on successful businesses and, by extension, the American economy, as well as the complex and challenging process of reshaping a brand, and more. A Q & A with the audience follows their conversation.
This event is presented in conjunction with the 200Columbus bicentennial celebrations, honoring the creative spirit of Columbus. It is also the final event in the eight-day idUS international design festival, taking place in Columbus in October.
Admission$20 general public
Free for students
MAJOR SUPPORT FOR CREATIVE ENGINES
MAJOR SEASON SUPPORT
GENERAL SUPPORT FOR
THE WEXNER CENTER
Greater Columbus Arts Council
The Columbus Foundation
Ohio Arts Council