Pink Ribbons, Inc.

"Resoundingly pops the shiny pink balloon of the breast cancer movement."—Variety Made before the recent Susan G. Komen/Planned Parenthood firestorm, Pink Ribbons, Inc. is a provocative documentary look at the ubiquitous pink ribbons of breast cancer philanthropy—and the marketing of brands associated with it—that reassure us we're fighting this insidious disease. But the campaign obscures the reality and facts of breast cancer: more and more women are diagnosed every year, and they face the same treatment options they had forty years ago. Who is really benefiting from the pink ribbons, the cause or the companies? In showing the real story of breast cancer and the people who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have called a "dream cause." (97 mins., video)